When compared to other fitness and sports equipment vendors, Active Fitness Store is head and shoulders above the competition. From our modest beginnings as a startup in the UAE more than a decade ago, we have grown into a prestigious brand with an extensive distribution network that covers the entire GCC region and an astounding network of seven retail locations. Our one-of-a-kind approach allows you to be fully immersed in the experience by visiting our stores and trying out the gear, or you can easily peruse our wide selection of products online and have them delivered and installed expert